Blog

We are back….

We are delighted to announce we have moved out of Reykjavík and have opened our new store at Bitra Guesthouse. Bitra is located just outside of Selfoss. We hope to see you soon. For those of you who don’t know, Selfoss is a small town approximately 70km south east of Reykjavík. We are super excited for our next chapter in the countryside and cannot wait to share with you our evolution.

Bitra Guesthouse

Our new product: Beluga White Hot Chocolate

We are so excited to announce our brand new product BELUGA vegan White Hot Chocolate! Get yours at our shop here.

This product was specially designed at the request of the The Beluga Whale Sanctuary in the Westman Islands off the south coast of Iceland.


How to make it:

Mix into simmering milk of your choosing for a luxury white hot chocolate or shake in a flask with hot water for an in the go white hot chocolate.


We went to visit the Belugas in the Westman Islands!

We headed to the Westmann Islands to get a glimpse of Little Grey and Little white, two Beluga Whales which were rescued from Shanghai water park and shipped to Iceland in a plane to give them a retirement in a habitat closer to the natural wild life of a Beluga. The sadly have spent to much time in captivity around humans for a full release into the wild to be safe for them.

The Westmann Islands (or Vestmannaeyjar in Icelandic) are a group of Islands off the south coast of mainland Iceland and you need to take a electric ferry ride to visit them. When docking in the main Island Heimaey the Beluga Sanctuary is about a 5 min. walk from the terminal. As you enter the sanctuary you learn all about Iceland´s underwater and coastal wildlife, you even get a glimpse of some puffins and pufflings (baby puffins) in the puffin rescue center inside. Walking further in you learn all about the Belugas journey to get to the sanctuary and how Belugas would live in the wild.

We then got a glimpse of the Belugas as they were in their inside pen. We sat watching them for so long as they are so fun to watch with their agile bodies twisting and turning. Their outside larger sea pen was under repair. As you sail into the islands you get a great view of the pen and when the Belugas are outside they run boat trips to visit them.

If you would like to visit them check out the Beluga Whale Sanctuary and Visit Westman Islands for more information.

Beluga whales’ dives may last up to 25 minutes and can reach depths of 800 meters

New team member alert!

We wanted to introduce @artwithsanna
Sanna is working with us as our Brand Coordinator and is the talent behind our rebranding.

She’s been working hard on some exciting projects for us and for her own art collection and we can’t wait to show you soon!


If you see her in the shop definitely say hi ?