Why are Icelanders so happy?

Iceland often is mentioned as one of the happiest countries in the world and when you look as why the answer is SIMPLE:

Living a SIMPLE slow lifestyle culture revolving around enjoying family, friends and the benefits that the environment and nature have to offer.

Importantly note work is not mentioned. Work in Icelandic culture is not the focus of life. Long hours, deadlines and lack of a work life balance are far from championed.

This is all made possible by a high standard of living. With good workers rights, high minimum wage, high quality heath and social care and pioneering 4 days week trials Iceland makes a stress free life with less of a focus on work more attainable than other counties.

Iceland 101

This is a very quick basic introduction to Iceland and a perfect place for you to get started when planning to visit.


Most likely you’ll arrive at Keflavík International Airport.

The Capital

Reykjavík (translates as“smoky bay.”) and the surreounding capitla area is home to bout two-thirds of our population of 360,000. There is lots going on like art, museums, pools, food and bars. Find out more at Visit Reykjavik.

An overhead view of Reykjavik city on a bright day with a rainbow overhead that circles across the city


The national language is Iceland. You’ll have no problem getting by using English as most locals are fluent, but if you’d like to impress try using góðan daginn (good day) or takk (thank you).


Relatively mild winters and cool summers characterize Iceland’s oceanic climate. The average monthly temperature varies from -3 to +3 °C in January and from +8 to +15°C in July. Storms and rain are frequent, with annual precipitation ranging from 400 to 4000 mm on average annually. Expect and plan for fast changing weather. Get the latest focasts at vedur.is


There aren’t a lot of trees in Iceland. It can be windy here. Remember to hold your car door when you open it.  


Photographers love Iceland for its incredible, ever-changing light. It never gets fully dark between about mid-May and early August, while in December a muted light shines over the island for a few short hours each day.

Safe travel

Remember to stay safe on your travels, and check out safetravel.is for lots of important information, including driving and hiking tips. We have extreme storms, volcanic systems and countless other natural wonders


There’s no need to buy bottled water when you’re here. What comes out of the tap is pure, fresh, tasty—and free. You may notice the hot water has a slightly sulfurous smell, but it’s plentiful; we even use it to heat our homes! 

Seljalandsfoss waterfall in the South of Iceland, pictured on a bright summers day


Electricity in Iceland is 220 volts, the same as in Europe. If you bring electronics from the US or Canada, you’ll need an adapter for both plugs and current. 


The local currency is the Icelandic króna, which is written ISK. Iceland is almost a cashless society – most locals pay for nearly everything by card, even for a coffee.

Time zone

Iceland is on Greenwich Mean Time (GMT) all year round, meaning it’s in the same time zone as London, an hour behind western Europe in the winter. In Iceland, the clocks don’t move for summer (daylight saving) time

What to pack

It doesn’t get as cold in winter as you might think, but our weather can be quite unpredictable. Bring lots of clothes to wear in layers—even in summer— and a good quality windproof jacket. Most importantly, don’t forget your bathing suit! Visiting our geothermal pools is a highlight of most trips. Find a more in depth packing list here.


There are many local beers and spirits to try. Bringing with you or buying at the airport duty free when you land is cheapest. The legal drinking age in Iceland is 20.

We are back….

We are delighted to announce we have moved out of Reykjavík and have opened our new store at Bitra Guesthouse. Bitra is located just outside of Selfoss. We hope to see you soon. For those of you who don’t know, Selfoss is a small town approximately 70km south east of Reykjavík. We are super excited for our next chapter in the countryside and cannot wait to share with you our evolution.

Bitra Guesthouse

Our new product: Beluga White Hot Chocolate

We are so excited to announce our brand new product BELUGA vegan White Hot Chocolate! Get yours at our shop here.

This product was specially designed at the request of the The Beluga Whale Sanctuary in the Westman Islands off the south coast of Iceland.

How to make it:

Mix into simmering milk of your choosing for a luxury white hot chocolate or shake in a flask with hot water for an in the go white hot chocolate.