Our sustainability…

We know that as an ethical company who wants to have a positive impact in the world we must be honest. So this blog is all about what we do well and what we are working on.

So let’s start with the positives!

  • We are vegan. This means that we use no animal products in any of our products.
  • We are zero waste. This means we use packing which can be either reused or recycled.
  • We are Icelandic. This means all the energy used by us are made using sustainable sources.

What we are working on….

  • Our partnerships. We want to work closely with our local community and charities.
  • Our ingredients. We want to aim for more of our ingredients to be sourced locally and strengthen our shared values throughout the supply chain.
  • Our delivery. We would love to have an electric van.

Top 4 quick ways you can get hands on in helping the environment in your local area.

  1. Beach Clean: Head down for a swim and a sunbath and spend a little taking home more than your brought
  2. Plogging: Combine your daily exercise with cleaning up the streets.
  3. Park Cleans: Take a picnic there, take some rubbish home.
  4. Guerilla Gardening: Take any spare seeds you have and through them onto waste patches. When the flowers grow everyone will smile.

Why Denttabs?

In our travel packs we give you enough Denttabs for a week of travel! We chose them because we liked the flavour, the way they cleaned our teeth AND …….

  • They have minimal packaging reducing unnecessary waste.
  • Denttabs are free from preservatives, germ-inhibiting substances, binders and free from aluminum, SLS and nanoparticles. Way less chemicals that main stream toothpaste!
  • They are vegan.
  • Liquid free and take up minimal space, so can be kept in hand luggage.
  • Made in Germany.
  • Great for sensitive gums and teeth.
  • Denttabs offsets the delivery emissions with a CO2 neutral scheme.

Here are the ingredients for you with a list below of why Denttabs are using them:

Ingredients: Microcrystalline Cellulose, Sodium Bicarbonate, Silica, Sodium Lauroyl Glutamate, Magnesium Stearate, Aroma (Natural Mint Flavour), Menthol, Xanthan-Gum, Stevioside, Citric Acid, Sodium Fluoride, Eugenol

Microfine cellulose (Microcrystalline Cellulose)

Polishes your teeth ultra-smoothly into the interdental spaces. This is why new particles simply roll off the tooth surfaces, and plaque can hardly be created in the first place.

Sodium fluoride (Sodium Fluoride)

Is used to remineralize the enamel and can help especially with sensitive tooth necks, but also with incipient caries. Because DENTTABS are "dry", it unfolds its full effect only with the application.

Amisoft (Sodium Lauroyl Glutamate)

Is a surfactant (soap) that combines the dissolved proteins and fats with water to flush them out while rinsing. In AMISOFT glutamic acid is esterified with coconut fatty acids. In this chemical process, two naturally occurring substances (coconut fatty acids and glutamic acid) are combined, losing their original properties. "Glutamate" should not be confused with the flavour enhancers used in the food industry - DENTTABS are glutamate- and gluten-free.

Stevia (Stevioside)

Is a sweet-tasting plant that, together with the aroma and the menthol, provides the good taste.

Silica (silica)

Serves as a cleaning agent and helps to remove any soft plaque.

Natural (mint)

Aroma, together with stevia and menthol, provide a pleasant feeling of freshness and a "cool" and fresh breath.

Sodium bicarbonate

Adjusts the pH to 5.5 with vitamin C.

Vitamin C

(ascorbic acid/citric acid) regulates the pH value together with sodium bicarbonate (see above) and stimulates the salivation. The increased flow of saliva causes a faster remineralization of the tooth surfaces.

Magnesium Stearate (Magnesium Stearate)

Is a herbal adjuvant used in tablet manufacturing.


Together with stevia and the mint aroma, provides the pleasant "freshness afterwards".

Xanthan gum

Is a natural thickener and gelling agent and provides the pleasant creaminess after chewing DENTTABS Toothpaste tablets.


Is part of the natural mint flavour.

The top 10 essential items for going plastic free on the move

  1. A water bottle. Creating bottled water in plastic takes 2000 times the energy than it does to produce tap water. Plus bottled is so much more expensive! Did you also know we use 13 million plastic bottles every year in the UK?
  2. A reusable shopping bag. There are some great bags out there that pack down to the smallest pocket, so you can keep them with you at all times and say no to that plastic bag. Did you know 8 million plastic bags end up in the Ocean each year?
  3. A safety razor. No plastic, a better shave and cheaper in the long run! What's not to love? Millions of razors are thrown away in the UK each year causing serious harm to wildlife.
  4. A reusable coffee or tea mug.
  5. A spork.
  6. Bamboo straws.
  7. Solid Shampoo, Body Wash.
  8. Solid Conditioner.
  9. Solid Reef Safe Suncream.
  10. A lunch box.

Why Friendly Travel Soap?

Friendly Travel Soap is perfect for trips and travels, this space-saving soap does almost everything except book your insurance for you. Its cleansing and deodorising properties make it a luxurious little soap, shampoo or body wash.  It’s also naturally antiseptic and anti-fungal, as well as helping to harmlessly repel insects. Meanwhile, if bushcraft or backpacking is your style, you can even use it for hand-washing clothes. All in all, no more choosing between lugging around a load plastic bottles or smelling like a bin.

Each Travel bar is handmade with Coconut Oil, Castor Oil, Olive Oil, Lavender, Lemongrass, Peppermint and Tea Tree essential oil blend and water. And nothing else.

You won’t find even the smallest smidgen of palm oil, parabens, sulphates, triclosan or phthalates in any of our soaps; all we add is feel-good factor.  Our plastic-free boxes are recycled and recyclable, and we’re also registered with The Vegan Society and Cruelty Free International. Friendly even earned a ‘Best’ rating with Ethical Consumer, so you can enjoy a spotlessly clean conscience.


Sodium cocoate, Sodium olivate, Aqua, Sodium castorate, Aloe barbadensis (aloe vera) leaf juice, Lavandula angustifolia (lavender) essential oil contains linalool, Cymbopogon schoenanthus (lemongrass) essential oil contains citral, geraniol, limonene, linalool Melaleucs alternifolia (tea tree) essential oil, Mentha piperita (peppermint) essential oil

Switching to natural shampoo is easier than you think (especially if you follow our handy tips)

Ok, so you love the thought of using a more caring shampoo that’s completely natural, but you’re worried about making the switch from your usual chemical goo?

Don’t be.  It might take a few washes to make the transition – or ‘purge’ as it’s sometimes called – but it’s easy enough if you follow our simple tips.

At first, your scalp might become slightly oily or dry, or flip between the two.  It might feel frizzy or waxy too, like there’s a bit of residue left in it. Don’t panic – this is normal, and it’s just your hair’s way of adjusting because your scalp needs time to rebalance its natural oil production. This stage usually lasts around one week, depending on just how much damage using chemical shampoos has done. Stick with it!

Once your hair has adjusted it will feel softer, cleaner and much more manageable, and that’s because natural shampoo bars clean and condition your hair without stripping it of its natural sebum. Any dandruff might disappear too, because your scalp isn’t being dried out and your skin isn’t reacting to those nasty chemicals bottled shampoos are full of.

Tips for an easy transition

  • Use an apple cider vinegar rinse (see below) instead of a conditioner, as this helps restore your scalp’s pH balance as well as banish old chemicals. It will also protect the shaft of each hair and give it a wonderful shine too.
  • Brush your hair gently and often – twice every day is good – brushing it from scalp to tips so you can help redistribute your hair’s natural oils.
  • Give your hair a few days off between washes, just to allow it to adjust.
  • Rinse your hair thoroughly whenever you wash it, to help make sure you get rid of every trace of shampoo.
  • Try using a bit of dry shampoo or cornstarch if your hair is feeling oily, rubbing a small amount into your scalp before brushing it through.
  • To help calm any frizz or tangles, you can also try using a little argan oil through your hair.
  • If your hair has a lot of product built up in it, before you use the shampoo bar try the simple baking soda rinse we’ve detailed below.